In the earliest years of life, especially from pregnancy to age three, babies need nutrition, protection and stimulation for healthy brain development.

Lack of nutrition in early childhood leads to stunting, which globally affects nearly 1 in 4 children younger than five.

Put simply, we don’t care for children’s brains the way we care for their bodies.

250 million children under five in low- and middle-income countries risk not reaching their development potential because of extreme poverty and stunting.

For every $1 spent on early childhood development, the return on investment can be as high as $13.

But parents need time and support to create a loving and safe environment to give their babies the ‘eat, play and love’ they need, and to help build their babies’ brains.

We will continue support to make the early Moments count for every child.